Detroit auto show 2021 leaving downtown for Pontiac

After years spent trying to reinvent itself as an indoor-outdoor event that would fill downtown Detroit with new cars and automotive festivities, the North American International Auto Show is folding its tent for 2021, relocating from TCF Center on the city’s riverfront to M1 Concourse, a small development that includes a racetrack surrounded by luxury garages in Pontiac. 

The new show, renamed Motor Bella, will be “a bridge to the future” of the auto show, according to a statement by the Detroit Auto Dealers Association, which runs the auto show.

The M1 Concourse in Pontiac is seen on Monday, January 11, 2021.

Motor Bella will have an abbreviated run Sept. 21-26, considerably less than the original plan for events in downtown Detroit from Sept. 24-Oct. 9. The name “Motor Bella” was going to be used for a satellite show featuring Italian and English luxury and performance vehicles. Organizers expect the revised event to feature a wide range of brands and vehicles as well as demos of advanced technology and performance.