Alistair Jeff joins the Board of RTC Automotive

Previous CDK lover programme director and CitNow industrial director, Alistair Jeff, has joined the board of RTC Automotive.

Jeff, most not long ago a expert at CDK World Worldwide, GardX Worldwide, Autofinity and HR Owen, has been appointed commercial director of RTC.

His appointment follows yet another board transform which sees Mike Whitney, formerly the company’s IT director, stage into the new role of chief technological innovation officer.

The 2020 RTC Consumer Survey found that 75% of motorists however see a encounter-to-face aftersales assistance as ‘the norm’, even with auto retailers’ introduction of elevated digitalisation to maintain COVID-19 social distancing.

Final calendar year, RTC launched a new program package that permits aftersales customers to examine-in digitally for a contactless handover.

The new board users will do the job intently with RTC’s chief running officer, Richard Robinson, who was recently promoted to the job and is responsible for the working day-to-day operation of the small business and the welfare of workforce and buyers.

Alongside one another, they will report straight to the business main executive, Tim Baumfield.

Baumfield said the pair offer you appreciable encounter and abilities in franchise dealership functions and digitalisation that will help the company to just take benefit of opportunities to increase its shopper foundation and type new technological innovation partnerships.

He said: “Last yr introduced large problems for everybody in the industry and it gave us an opportunity to rethink our product roadmap, form new technological partnerships and get the job done more closely with each dealerships and OEMs in accelerating digital efforts throughout the sector.

“With 30 years’ knowledge in the automotive market, Alistair has a scarce depth of automotive experience and will carry a solid aggressive edge to the development and expansion of RTC’s portfolio.

“Furthermore, with Mike Whitney also appointed to the Board, we are providing on our guarantee to provide further more technological potential and options to sellers nationwide, serving to them overcome almost everything that lifetime might toss at them.”

Jeff said: “With a very enjoyable solution roadmap in position for its portfolio, a collaborative and seller-centered approach moving forward, and some of the most skilled and passionate persons in the crew, I am hugely excited about what we can expect to reach on behalf of our customers during the upcoming twelve months.”