Consumers Want Connected Car Features and Will Try it For Free

Consumers want to hear from their automakers about connected services, safety recalls, warranties, insurance discounts and other benefits, according to a new LexisNexis® Risk Solutions study, “The Driver’s Mindset: Connectivity and Connectedness,” published today. Insights from more than 2,000 U.S.-based connected car owners¹ highlight the opportunities for automakers to further engage with their customers, create new and used vehicle brand loyalists, and realize the return on investment for connected vehicle technology.

“Our study shows that automakers are at a confluence. While automakers face increasing competitive pressure to offer the best vehicle ownership experience, and connectivity is mainstream in many aspects of consumers’ lives, there still seems to be lower consumer activation and conversion rates within connectivity programs, despite the benefits,” said Dave Nemtuda, head of OEM product, U.S. connected car, LexisNexis Risk Solutions. “The automotive industry can take action on these insights to improve the customer experience, educate consumers on the benefits of connected services and help achieve connectivity-related business objectives.”