Hero MotoCorp sets up independent vertical for Harley-Davidson motorcycle revenue

a motorcycle parked on the side of a road: Hero MotoCorp sets up separate vertical for Harley-Davidson motorcycle sales

© Jocelyn Fernandes
Hero MotoCorp sets up different vertical for Harley-Davidson motorcycle revenue

Within months of signing a distribution agreement with Harley-Davidson, Indian bike maker, Hero MotoCorp has declared that it will established up a focused vertical for the distribution of motorcycles from the American maker.

Hero MotoCorp, on February 3, announced that individual dealerships will be established up for the distribution of Harley-Davidson bikes. This division will be headed by Ravi Avalur who joined Hero MotoCorp from Cooper, an engines and engine maker. Avalur will report to Hero Chairman and CEO, Pawan Munjal.

Harley-Davidson had closed its India functions in September very last calendar year as part of its international restructuring prepare to pull out of loss-building marketplaces. The company’s India operations were being struggling and the curtains arrived down following 11 many years.

Later on in October, Hero MotoCorp inked a distribution agreement with H-D. This not only consists of gross sales of new bikes but also aftersales and products and services for current H-D homeowners.

“Hero MotoCorp will also grow the services, components and add-ons business beyond the 11 metropolitan areas now coated by the recently appointed dealers, to a pan-India degree through its substantial seller community,” the firm stated in a assertion.

Hero MotorCorp has managed to onboard 11 Harley dealerships across the region and wholesale dispatches to these dealerships have now begun.