Hyundai Europe boss Michael Cole to speak at Automotive News Europe Congress

Hyundai Motor Group, with its Hyundai, Kia and Genesis brands, has vaulted into the top tier of the European market, taking market share from long-established players with a lineup of SUVs and cutting-edge electric cars.

Hyundai Europe has posted record sales nearly every year since 2015, and even during disruptive events such as the pandemic and chip shortage, Hyundai outperformed the overall market.

Hear how a once-upstart South Korean brand has made its mark in Europe from Hyundai Europe President and CEO Michael Cole at this year’s Automotive News Europe Congress in Prague.