Harley-Davidson not too long ago up-to-date the Long term Cars section of its website, eradicating some beforehand highlighted products. 1 of those people models was an electric powered motorcycle, prompting speculation that the bike maker might be calling it quits on electric motor vehicles.
The transfer was 1st claimed on Bike.com before the speculation was picked up somewhere else.
I reached out to Harley-Davidson directly to inquire about the company’s designs for its light-weight electric powered vehicle notion (observed previously mentioned) that was taken off from the Foreseeable future Cars area of the web page, as effectively as to ideally acquire far more info about the destiny of the LiveWire electric bike. Beneath is the reaction I obtained:
As element of The Rewire, Harley-Davidson is no longer commenting on upcoming items prior to their official introduction. Harley-Davidson is fully commited to lead the electrification of bikes. As pioneers in the house, we are happy of the accomplishments of LiveWire to day, like attaining the #1 promoting electric powered bike in the U.S. and an amazing worldwide reaction. We look forward to the vibrant future of electric bikes. We will be sharing a lot more facts together with our 5-calendar year business enterprise approach, The Hardwire, in early 2021.
Confident, at to start with it appears to be like like a rather normal non-answer. But dig a very little further with me.
Harley-Davidson’s statement that the organization “is fully commited to guide the electrification of motorcycles” is about as definitive as it will get when it will come to no matter whether or not Harley-Davidson is setting up to exit the EV recreation.
Will that flat tracker-impressed electric motorbike principle get delayed or axed all alongside one another in favor of a leaner, more successful product line? Perhaps. It’s tough to say however.
But irrespective of Bike.com speculating about the conclusion of the LiveWire right after the 2021 design line upon identifying that H-D did not contain replacement components for the bike in its on the internet sections catalog soon after 2021, killing off the LiveWire doesn’t glimpse likely. Harley-Davidson might not be in the very best fiscal scenario, but it also is not standing with a person foot in the grave and the other on a banana peel possibly.
Killing off the LiveWire would be a panic go.
Top a shift towards electrification in the bike market isn’t a go for the meek or fearful. And Harley-Davidson unquestionably led the way. Keep in mind, they commenced developing the LiveWire way back again in 2014. We’re seven several years down the road, and it appears like other legacy motorcycle companies this sort of as Triumph, Ducati, Yamaha and other people even now have not even heard of the term electric powered motorcycle.
And then there’s the simple fact that the LiveWire is the number-just one-selling electric powered motorcycle in the US, in accordance to Harley-Davidson.
Even though that shocked me at initially, a bit of digging indicates that they’re almost certainly suitable.
The only enterprise that could potentially outsell Harley on electric powered bikes is Zero Motorcycles. Energica’s publicly unveiled revenue numbers potential customers me to feel they are selling in the minimal a few-figures of overall models globally. A current Zero SR/F and SR/S recall detect related to a faulty electrical change in a brake lever revealed that Zero made about 650 of all those two models for the duration of an approximately four-month period, assuming all bikes employed that switch and had been involved in the remember. These are Zero’s flagship electric bikes and depict an regular output charge of all over 80 bikes for every thirty day period.
On the other hand, a LiveWire recall notice linked to a charging problem uncovered that the organization made at minimum 1,000 bikes in an close to 5-thirty day period period. That would set them at close to 200 bikes for each thirty day period.
If generation quantities correlate at the very least partially well with sales numbers (and there is no ensure they do), the LiveWire could absolutely be outselling Zero’s flagship types, generating it the range-one-advertising electric motorcycle in the US. Zero may possibly nonetheless have greater whole income centered on the company’s many styles (who appreciates? No 1 shares their sales numbers!) but the LiveWire is obviously providing perfectly in comparison to the market.
With that form of gross sales direct and a new CEO who is brazenly supportive of electrification, not to mention an forthcoming 5-year strategic prepare regarded as Hardwire, is any person really entertaining the idea of H-D abandoning the electric powered bike marketplace?
In point, Harley-Davidson seems to be expanding its electric footprint, not shrinking it.
This winter season the business spun off an electric bicycle firm, releasing a sequence of e-bikes that really amazed many in the business who had at first been crucial of a proposed H-D electric powered bicycle.
So even though we’ll probable see products timelines stretched even further and perhaps a reduction in the range of electric powered Harleys coming in the subsequent couple several years (formerly claimed to be 5), H-D appears to be entirely set on continuing the brave route they charted many years forward of the rest of the sector.
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