Piaggio plots produced-in-India motorbike, growth of vendor network
As shopper demand from customers returns to the Indian two-wheeler current market, there is also a growing outreach for top quality solutions.
In a current conversation with Autocar Professional, Diego Graffi, MD and CEO, Piaggio Motor vehicles, stated that the corporation is “starting with a wholly new merchandise portfolio for two-wheelers for the reason that we see extra demand from customers and interest for products and solutions between 150cc and 300cc in India. Our strategy is to make a motorcycle in India and make it acceptable not only for the Indian current market but also for the international sector. But this will surely acquire some time – a model-new motorcycle by 2022-23.”
Even though Graffi didn’t share a far more specific deadline, he does not see any explanation to be in a hurry. “Yes, it is correct that the sector (300-500cc) is expanding and it will keep on to develop incredibly rapidly, but we want to be completely ready with the right products in that classification. We want to be there with anything which is not there in the sector currently and want to deliver the suitable products.”
Piaggio expands its seller network
At existing, Piaggio manufactures scooters in India below its popular Vespa and Aprilia models, even though in the motorcycle segment it is dependent on CBU offerings. Even so, a more compact footprint in conditions of income community also has to some degree influenced the two brands’ attain. Now, the organization, which not long ago introduced the Aprilia SXR 160, aims to develop its dealerships as well.
“We have 250 dealerships. All dealerships are 3S and are of the Motoplex product. We never use a secondary community. Our concentrate on is to get to as near as 350 dealerships in 2021. It is a quite challenging concentrate on but we will check out to get to as shut as 350 dealerships,” claimed Graffi.
In November 2020, Piaggio marketed a total of 5,798 units, up 15 per cent 12 months on year. Cumulative April-November 2020 profits are 31,067 units, down 36 per cent YoY. The organization now has a .32 percent share of the two-wheeler market place.
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