Two major automotive advertising and marketing businesses be part of forces | Reel Chicago

Acura and Honda

Honda and Acura seller associations throughout the place will before long have obtain to impressive new marketing and advertising capabilities, as two nationally popular automotive promotion companies have finalized strategies to merge. 

Pinnacle Marketing and Promoting Team, headquartered in Schaumburg, Sick., and RealWorld Internet marketing, headquartered in Scottsdale, Ariz., have created a devoted division within Pinnacle, which will become 1 of the nation’s greatest companies focused to the Honda and Acura brands.

“We are extremely energized about this merger in that it offers our shoppers substantially increased methods, depth of talent and experience,” said Michael Magnusson, Pinnacle Advertising’s Founder and CEO. “We have a extremely solid emphasis on where by the automotive retail business enterprise is shifting and the demands it places on businesses to innovate and evolve. We have a apparent eyesight of how unique strategies, applications, know-how and messaging are impacting dealer accomplishment and will carry on to leverage this facts to boost the outcomes in every marketplace.” 


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Pinnacle’s status as a media powerhouse just received a raise that will profit all of their purchasers with this merger. Now with far more than 40 Honda and Acura seller associations and nationwide customers such as WeatherTech and Tenting Entire world, this merger will convey company media billings north of $300 million this coming calendar year. 

“We are really proud of our media crew at Pinnacle,” extra Magnusson. “We have invested noticeably in technological know-how, study, knowledge and persons and have achieved impressive success for our shoppers. Our media capabilities and overall performance rival any countrywide media company out there. In addition to nationwide arranging and obtaining, Pinnacle currently plans and areas linear and digital in 193 nearby DMA’s out of the 210 DMA’s in the region for nearby shoppers.”

The Pinnacle Promotion and RealWorld Promoting teams are no strangers to the Honda and Acura vendor affiliation entire world. RealWorld has worked exclusively with Honda and Acura vendor associations, because their development in 1999, though Pinnacle has been operating with Honda and Acura considering that 2005. The organization will hire much more than 160 folks, with about 70 focused to Pinnacle’s Honda and Acura Tier 2 division. 

The headquarters of Pinnacle’s Honda and Acura Tier II division will be found in Scottsdale and will employ staff users in other parts of the nation, including Chicago, as the new division will maintain area offices throughout the state to give community client support.

“The merger of our two organizations comes at a incredibly vital time as more and additional Honda and Acura seller associations are on the lookout for promoting associates with larger resources and distinct ways to influence the requirements and issues in their specific market,” said Leah Wilson, President of RealWorld Marketing. “While we will be more substantial, it is not automatically measurement that will make us great—it’s about exceptional impact, strategic thinking, services, tools, research and specialties. In all of this, we will remain brief and agile, going at the pace of retail in today’s marketplace. It also supplies a greater field group to share tips and bring considering from numerous marketplaces across the nation.”

No staffing modifications are prepared and the existing in-market place or near-sector Account Supervisors who regulate shopper company on the nearby, retail level, will continue on to do so. This will allow for more quickly and superior communication as perfectly as a much better being familiar with of the requirements and amplified usefulness of the advertising messaging at the District and retail outlet level. 

The administration group will be a blend of current management from both corporations. Michael Magnusson will go on as the CEO of Pinnacle, Leah Wilson will serve as the Chief Customer Officer and Jake Rostollan will come to be President of the Tier 2 division in Pinnacle. Different elements of the merger integration will roll out in excess of the coming months and the merged crew will communicate them as they come about.


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