Suppliers Revisit Immersive Infotainment, Finds System Analytics

BOSTON–(Business WIRE)–Feb 2, 2021–

Method Analytics – This year’s digital CES 2021 noticed two developments merge to sort one particular megatrend that dominated automotive displays: Immersive Infotainment. Lots of automotive stakeholders are knowing that infotainment related activities are an significantly essential section of the auto acquiring decision – a realization that has been hastened in no tiny component by the exploding reputation of the display-primarily based cockpit, as Tesla and smartphone projection methods dominate the layout dialogue.

This push launch capabilities multimedia. Perspective the whole release below:

Supply: CES Stock 2021 Stock Image of Infotainment Console

Technique Analytics’ In-Car UX (IVX) company has summarized its findings from CES 2021 in a new report, “ Automotive UX at 2021 CES: Suppliers Revisit Immersive Infotainment ”. In midst of the ongoing COVID-19 pandemic, individuals see owned cars as “safe spaces” for not just travel, but for a assortment of pleasant team activities these as drive-in motion pictures and generate-by means of meal select-up. Immersive display-dependent encounters (albeit in stationary vehicles for now) have been prolific all over automakers’ and suppliers’ digital displays.

Commented Derek Viita, report creator and Senior Analyst IVX,“Though richly immersive encounters are the evident up coming action in the evolution of the display-centric vehicle inside, it nevertheless ignores what a big vast majority of vehicle homeowners want for the subsequent couple product turns. ‘Stationary automobile UX’ is absolutely an critical thought for some narrower market place segments these types of as automobile house owners in China and early-adopting EV homeowners but for most car house owners, primarily key automobile-obtaining segments in the West, these immersive encounters still do not resonate.”


Chris Schreiner, Director, IVX
, “The lower-hanging-fruit of instant importance for the following five to 7 decades will consist of connected and contextual satnav, clever integration of linked media and highly developed security attributes. Highly immersive in-car experiences will convey worth-adds in the long term, but the far more urgent priorities for the majority ought to not be missed in the shorter expression.”

About Method Analytics

Method Analytics, Inc. is a international leader in supporting companies across their preparing lifecycle by way of a range of tailored sector investigation options. Our multi-willpower capabilities include: business study advisory expert services, purchaser insights, person encounter design and style and innovation abilities, cellular shopper on-device tracking and organization-to-organization consulting competencies. With area expertise in: clever devices, connected cars and trucks, smart house, service companies, IoT, strategic factors and media, Technique Analytics can produce a remedy to fulfill your certain preparing have to have. For additional information and facts, stop by us at

Source: Tactic Analytics, Inc.

For more details about Tactic Analytics
Services Title: In-Motor vehicle UX
Support Title: UX Innovation Observe

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Make contact with: European Get in touch with: Diane O’Neill, +44 ()1908 423 669,[email protected]

US Speak to: Derek Viita, +1 617 614 0772,[email protected]


Marketplace Key phrase: Consumer ELECTRONICS AUTOMOTIVE Standard AUTOMOTIVE Technology Cell/Wi-fi Program Components

Resource: Approach Analytics

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PUB: 02/02/2021 08:47 AM/DISC: 02/02/2021 08:47 AM